• BOTTOMS UP

The Bottoms Up indoor activation is a vibrant, high-impact retail kiosk designed to bring the brand's "Feeling Cheeky" identity to life in malls across Saudi Arabia. Shaped like oversized, inverted ginger beer bottles, the 220 cm tall unit serves as both a sampling station and a retail point-of-sale. With integrated LED lighting and a dedicated service counter, the booth uses a literal "Bottoms Up" visual metaphor to create an immersive experience that encourages immediate product engagement and purchase.