• NFH 1

This series of promotional posters for National Finance House (NFH) features Saudi men in traditional attire within warm, inviting domestic settings. The campaign targets retirees, highlighting personal financing offers with discounts of 3% to 4%. Key benefits, such as a 60-month repayment period and no salary transfer or guarantor required, are clearly displayed. The visuals use heartwarming imagery like a grandfather hugging his granddaughter to frame retirement as a joyful "new beginning."