• PEPSICO

These vibrant, high-energy posters promote Lay’s, Doritos, and Cheetos through a lens of Middle Eastern youth culture. Featuring enthusiastic friends in modern and traditional attire, the visuals emphasize "crunch" and "excitement" during shared activities like gaming, watching TV, and playing board games. Bold Arabic typography and saturated backgrounds of orange, red, and yellow create a cohesive, festive atmosphere centered on togetherness.