• BUPA

This vibrant campaign for Bupa’s "Live Right" wellness program uses "before and after" split-screen visuals to encourage healthy lifestyle shifts. By contrasting stress, poor diet, and sedentary habits with medical check-ups, fitness, and family joy, the imagery highlights personal transformation. The clean, modern aesthetic uses bold 3D typography and relatable characters to position wellness as an accessible journey toward a "happier, healthier, and more protected version" of oneself.